Who Are You Writing For?

If you ask a typical business owner or marketer who their customer is they will likely reply, “Everyone.” But we instinctively know that can’t be true. When you try to be everything to everyone you end up pleasing nobody, because the pathway to the masses is usually paved with mediocrity. This is even truer for…

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A Good Reason To Watch Less TV

When I was in college I had an enormously prolific design professor. Not only was he dean of the department with all its accompanying meetings and responsibilities, he also taught a full course load each semester. On top of that he had his client work, freelance commissions, and personal projects. He also was active in…

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