If you ask a typical business owner or marketer who their customer is they will likely reply, “Everyone.” But we instinctively know that can’t be true. When you try to be everything to everyone you end up pleasing nobody, because the pathway to the masses is usually paved with mediocrity. This is even truer for…

Self care is often mistaken for selfishness or self indulgence. But, the greatest gift you can give to your family, loved ones, friends, neighbors, employer, community, and even the world is to become—and be—the best version of yourself possible. Like they say, wherever you go, there you are. When there is more of “you” in…

When I was in college I had an enormously prolific design professor. Not only was he dean of the department with all its accompanying meetings and responsibilities, he also taught a full course load each semester. On top of that he had his client work, freelance commissions, and personal projects. He also was active in…

It often feels like society—or at least western culture—is becoming increasingly shallow. Our news and media are delivered in sound bites and 15-second clips. Our social interactions reduced to likes, emoticons, and 140-character blurbs. Personal appearance and getting our 15 minutes of fame seem more important that character, integrity, and good old fashioned hard work….

Several years ago as I was starting out on my quest for personal improvement, a friend introduced me to a movie called The Secret. This was the first time I had ever heard of the Law of Attraction. I was enthralled and intrigued. And shortly thereafter I set about making a mental checklist of all…