Many creative consultants—designers, developers, artists, musicians, writers, life coaches, trainers—advertise premium fees, while simultaneously trying to negotiate for lower rates from other service providers.

Is your logo design worth more than their video editing time?

And why then, are we shocked and irritated when our own customers do the same thing to us?

Sometimes, when a certain skill comes easy to us we undervalue it. Then we transfer that perception onto other experts.

To be clear, I am all for getting the best deal wherever possible. No sense throwing money away unnecessarily.

But when a service or product offers real value, be willing to pay real money for it.